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Member Forum Meeting
Networking light breakfast will be served
The Power of Customer Centric Marketing
In today’s world your customers are in the driver’s seat. They have access to more information, media, and social circles than any time in history. Research shows most customers are more than half way through the purchase decision process before they talk with someone at your company.
So how do you reach and influence them before they make their decision?
The answer is a time-tested maxim: Know your customer.
Whether you are a small to mid-sized firm, sell B2B or B2C, understanding your customer is the first step in developing a strategic marketing plan. In this presentation, you will learn proven techniques to
- Create a complete picture of your ideal customer (Buyer Persona)
- Develop a roadmap of your customer’s path to purchase (Buyer’s Journey)
- How to translate findings along the way into a strategic marketing plan
Sponsored and Hosted by ACG NJ Member:
MJ Jolda
Principal + CMO
CMO + Co.
Co-Hosted by:
Sue Cyliax, CMO
CMO + Co.
Hosted by: ACG
Chapter
New Jersey
