2025 STL | June Monthly Meeting

Aaron Telle is the fourth-generation President and Chief Executive Officer of Telle Tire & Auto Centers, a business with a rich history spanning over 83 years. Aaron purchased 100% of the company in 2010, assuming leadership at the young age of 26 and embarked on an ambitious growth and rebranding initiative. Under his direction, Telle Tire has expanded from a single retail location with seven employees to a thriving operation with 35 stores and over 300 associates spanning across Missouri and Illinois, most recently entering new markets in Kansas and Tennessee.

Since joining Telle Tire in 2007, Aaron has driven the company's revenue growth at an impressive average rate of 30% year over year, achieving more than $60 million in revenue in 2024. His strategic leadership encompasses the development and execution of business objectives, positioning the company for both organic and inorganic growth. His expansion strategy includes acquiring successful mom-and-pop automotive and tire repair facilities across the Midwest. Aaron has been pivotal in enhancing customer experience and cultivating a strong company culture.

Focused on leading the industry in customer service, Aaron ensures that Telle Tire provides high-quality product offerings and utilizes innovative technology coupled with ASE certified technician expertise. His efforts have garnered multiple accolades over the years, including recognition as an industry innovator by Modern Tire Dealer, ranking as the 18th Fastest Growing Private Company in St. Louis by the St. Louis Business Journal and identification by Tire Review as North America’s Top Shop. Telle Tire has been recognized as the 51st largest independent tire dealership in the country by Modern Tire Dealer Magazine. Telle Tire emphasizes importance of an engaging company culture and has been recognized as a finalist for Best Places to Work by St. Louis Business Journal and Tire Business.

In the second quarter of 2024, Telle Tire obtained a private equity investment and partnered with Next Horizon Capital. This partnership leverages Next Horizon’s commitment to Telle Tire’s culture and customer service excellence, enabling further expansion and investment in critical areas such as supply chain and technology. Aaron continues as President & CEO and a significant shareholder of the new business entity.