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Overview
PEER - Private Equity Backed Executives Roundtable: The Role of the CEO/CFO in Driving Sales/Marketing Revenue
Tuesday, February 20th
As a CEO or CFO in a private equity backed business, you're responsible for accelerating top-line revenue growth and creating value for all stakeholders. Succeeding here drives everything your company will do and the resources required to accomplish it from production to hiring.
Join this PEER discussion to learn from other CXOs and gain a better understanding of the role you can and should be playing to drive value creation.
This session will provide an opportunity to gain practical insight from seasoned CEOs/CFOs, engage in small group discussions to explore key strategies and questions, learn from a subject matter expert and bring together these ideas for a robust discussion among the full group.
Topics of discussion will range from:
- measuring sales operations/marketing
- defining and testing the forecast
- compensating sales team strategies
- engaging the CFO and sales team
- exploring opportunities within the existing customer base
- defining the value proposition
- understanding digital marketing opportunities and more
Join our seasoned PE-backed discussion leaders, Bill and Alix, as we explore strategies that drive value creation and enhance exit value. Email Stephanie McAlaine at smcalaine@acg.org for a link to register.
Speakers
Tuesday, February 20, 2018
Valley Forge Sheraton, Valley Forge PA
4:00 Registration | 4.30 - 6.00 pm Discussion
6.00 - 7.00 pm Cocktails
No Charge: ACG Members | $65.00 Non-Members
Please email Stephanie McAlaine at smcalaine@acg.org for an invitation and link to register.
**Join ACG Philadelphia to receive all PEER programs for free ($320 value with 3 PEER programs at $65 each, plus steep savings for our PEER members at M&A East) as well as significant savings at all events at all 59 ACG chapters globally.
Click here for more information on the benefits of membership.
Theme: Value Creation Strategies
- Field An A-Team Company Wide / Upgrading Your Current Talent, May 2018
- Equity & Bonus Compensation Plan Strategies, July, 2018
- M&A East 2018, October 23 - 24
- BYOT - Bring Your Own Topic, Winter 2018
Hosted by: ACG