ACG Cincinnati - Whiskey Journey: Mapping Behaviors to Recapture Market Share

What could be better than tasting some of Kentucky’s finest! Join us for a unique learning & networking experience. Paul Miklautsh of Start Something Bold – and the leader of our innovation roundtable-- leads us on a journey of how brand behavioral mapping helped a billion-dollar whiskey company develop a strategy to recapture market share. And, YES, you will be engaging in your own bourbon journey of discovery through tastings and sharing your preferences.