Princess Laurentien on the Missing Chapter Foundation

On 17 March ACG Holland & HPE Growth Capital, hosted Princess Laurentien from the Missing Chapter Organisation to talk about how the creative thinking of children is helping organisations to tackle the strategic dilemmas they face.

Most people's first reaction is wonder how children can possibly help companies to think about strategic issues. But children of 10/11/12 years old typically have no filter and when brainstorming ideas - if an adult says that can't be done - they ask why not - challenging companies to think again.

And it works. School children are successfully helping companies including Lidl, Albert Hein, Unilever and C&A to tackle issues like waste and energy. Big issues that will effect their future and the results are being well received by schools and companies alike.