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JOIN ACG for its quarterly C-LEVEL SEMINAR series:
DITCH THE PITCH:
THE ART OF IMPROVISED PERSUASION
THE ART OF IMPROVISED PERSUASION
with
Steve Yastrow, President, Yastrow & Company
There
is one work challenge we all face, every day: Persuading others. Whether we are selling our products and
services or persuading investors, employees, board members, lenders, partners, or
vendors, persuasion is something we must do continually.
Yet
we all face the same challenge when we try to persuade people: Nobody wants to
hear a pitch. Explaining your position
is not enough to persuade someone.
The
solution? Ditch the Pitch.
In
this program, Steve Yastrow will adapt ideas from his latest book, Ditch the Pitch, encouraging attendees
to “tear up their elevator speech” and, instead, learn how to improvise
effective persuasive conversations. This experience will give participants
concrete ideas that they can act on immediately in both their professional and
personal lives.
- Learn how to capture the interest of anyone you need to persuade without relying on a pre-written script
- Gain tools to develop the skills and confidence to improvise successful persuasive conversations
- Practice six Ditch the Pitch Habits to improve their ability to persuade naturally and confidently
When you ditch the pitch, you
become a better persuader by engaging people in conversations they care about. This program will
give attendees concrete, practical tools that they can use to improve their
powers of persuasion.
Wednesday, August 13, 2014
Hilton St. Louis Frontenac
3:30 p.m. registration, networking
4:00 p.m. presentation
5:30 p.m. networking reception
Hilton St. Louis Frontenac
3:30 p.m. registration, networking
4:00 p.m. presentation
5:30 p.m. networking reception
6:30 p.m. adjourn
Prices
ACG St. Louis Member - 0
ACG Member in Another Chapter - 35
Corporate Executive Guest (CEO, CFO, COO, President, VP) - 0
Non-Member or Service Provider Guest - 50
Prices
ACG St. Louis Member - 0
ACG Member in Another Chapter - 35
Corporate Executive Guest (CEO, CFO, COO, President, VP) - 0
Non-Member or Service Provider Guest - 50
About Steve Yastrow
In addition to Ditch
the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship
and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes,
I pay close attention.” Steve is a former senior marketing executive with Hyatt
Hotels and Resorts and the current president of Yastrow and Company, his
Chicago-based consulting firm.
As an author, speaker
and consultant, Steve helps people and organizations create compelling customer
beliefs that drive business results. Steve’s in-depth, real-world experiences
advising hundreds of companies and organizations inform his practical, proven,
provocative approach to marketing, customer relationships and sales.
For more information
on Ditch the Pitch, please visit www.yastrow.com.
Hosted by: ACG
Chapter
St. Louis
