Tech and Talent Investment Drive Middle-Market Business

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By David Harnisch

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The COVID-19 pandemic has highlighted the vital importance that remote work capabilities and technology investments play in helping middle-market companies sustain their operations.

To better understand how businesses are adjusting, CIT collaborated with The Harris Poll on a 2020 Tech and Talent Surveyto discover how businesses are positioning their tech and talent to respond to today’s unique business conditions.

The results are clear: Since the pandemic hit, middle-market companies are busy upgrading their technology and hiring the tech-savvy workforce to leverage it. Compared to 2019, the percentage of middle-market leaders who strongly agree they need to prioritize hiring tech-savvy talent is up sharply (55% vs. 42% in 2019). Significantly more middle-market businesses also strongly agree that continuous technological investment is a vital business need (61% vs. 47% in 2019).

These and many other strategic insights found in our 2020 Tech & Talent survey can help middle-market businesses maintain their competitive edge amid rapidly changing market conditions.

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