Matt Jordan

Matt Jordan has over 30 years experience in helping direct-to-consumer companies improve the way they reach and interact with customers and improve the efficiency of their operations.  Matt is currently acting CEO of Covercraft Industries – a source of protection products for automobiles, RVs, boats, and other enthusiast segments.  Previously, Matt was CEO of two of the nation’s largest companies in the automotive aftermarket – the Aftermarket Performance Group and Eckler Industries.   Prior to returning to his love of classic and enthusiast cars, Matt worked for in the collectibles market as the leader of new business development for The Bradford Group, COO of the Hamilton Collection, and Director of European Operations for Franklin Mint.  Matt also serves on the board of directors for Extra Mile Brands.