Cheryl Stallings

Cheryl Stallings is the Vice President of Content for the National Basketball Association (NBA), with global responsibility for overseeing digital and sports content for development, production, and programming. She directs the NBA Global team and collaborates with television and digital partners in NBA India & NBA Asia regions to evaluate, filter and recommend region-specific, innovative and locally relevant content to engage audiences. She also develops strategies for both regions on airing or adapting existing NBA content. This work entails helming complex, fast-paced business operations with quickly shifting priorities and often-aggressive deadlines while simultaneously managing multi-million-dollar budgets. Her considerable efforts successfully expanded the fan base and increased ratings and viewership. Her exemplary contributions in media and integrated campaigns – including experiential and outdoor marketing – have been recognized and celebrated through awards and accolades both nationally and globally. She holds an MBA in Sport Management, Interdisciplinary Business and a BA in Mass & Media Communications.