Bill Cooling

Bill is responsible for originating new investment opportunities, diligencing new business opportunities, structuring transactions and working with our partner companies. 

Bill has spent more than 15 years focused on the global consumer and retail sectors. Prior to joining TSG, Bill served as Managing Director and Head of Consumer/Retail Mergers & Acquisitions at Jefferies. While at Jefferies, he also served as Co-Head of the Global Junior Resource Initiative for the Investment Bank. With a focus on advising high growth businesses, his clients have included Morphe Cosmetics, Elemis, Amplify Brands (Skinny Pop), Kendra Scott, PetIQ, Too Faced, and Varsity Brands.  In 2019, Bill was recognized by The Deal as Consumer/Retail Dealmaker of the Year.

Prior to Jefferies, Bill was a Managing Director at Gleacher & Company. He began his career working in the Consumer, Retail & Healthcare Group at J.P. Morgan.  Bill received a BA, with honors, in Government from Georgetown University.