Matt Hibbs

Panelist Matt Hibbs is the CEO of Classic City Collective, University of Georgia’s exclusive NIL collective serving athletes in all 21 sports. Prior to Classic City Collective, Hibbs spent 13 years as a collegiate athletics administrator, an agent at Athletes First sports agency, and the Director of Barstool Athletes at Barstool Sports. His athletics administration experience came from four Power Five institutions including the University of Miami, University of Tennessee, Ohio State University, and the University of Georgia. During his time at UGA as an Assistant Athletic Director, Hibbs assisted the football program in navigating compliance and helped to develop and manage the NIL program department-wide. Graduate of West Virginia University and St. Thomas University School of Law.