Jane Pemberton

Jane Pemberton joined North Castle in 2008, bringing 25 years of branded multi-channel, lifestyle, and consumer products experience. Jane is also the CEO of Blueroot Health, a consumer health company building brands that fuel lasting happiness and health for people and planet.

As a consumer-focused and growth driven operator, Jane has applied her sales and marketing acumen in a variety of active roles for North Castle companies, particularly with respect to the social media and digital marketing campaigns. At Doctor’s Best, Jane significantly enhanced the company’s sales and marketing capabilities through increased engagement with key customers, optimized the product portfolio and re-launched the product development process, revised pricing structure, and implemented numerous customer-specific initiatives to support key partnerships.

Prior to joining North Castle, Jane served in several senior level operating roles for market leading companies, including The Walt Disney Company, 20th Century Fox, Gaiam, and Mommy & Me Company, where she has demonstrated a strong track record of building profitable consumer branded businesses through innovative product development, marketing, distribution, and use of the digital landscape. Jane first harnessed the social power of the Internet at The Mommy & Me Company as President, where she conceived, built, and launched the nation’s first, and still largest, online community of parent/child classes. As the Worldwide Divisional President of Gaiam, Inc., a $220 million lifestyle media company dedicated to personal health and well-being, Jane is credited with transforming the former “green” catalog company into the leading multi-channel healthy living lifestyle brand, overseeing its retail, direct-to-consumer ecommerce, and infomercial business. During her tenure at Gaiam, Jane oversaw the production of over 500 hours of award-winning programming, launched 150 branded health & wellness consumer products, built a 68,000-strong retail distribution network, and secured placement of 5,800 branded store-within-stores. She was also responsible for revitalizing the Billy Blanks and Firm brands through Direct Response Television and the establishment of paid web communities.

Jane currently serves on the Board of Directors for Maya Kaimal, The Escape Game, ProSupps and Mynd Spa & Salon. Jane formerly served on the Board of Directors for Performance Bicycle. Jane is a graduate of the University of Western Ontario, where she received her Bachelor of Arts.