Panel 3 – Building Brands, Driving Value: The Marketing Advantage in M&A

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Building Brands, Driving Value: The Marketing Advantage in M&A
 
Session Description:
Should strategic marketing play a more central role in the deal process? This panel challenges traditional M&A playbooks to make a case for its untapped potential. Our industry experts, with experience across all deal stages (acquiring, building, and selling), will demonstrate how leveraging brand equity can drive tangible value creation.
 
Key Discussion Points Include:

• Innovative Trends in Positioning: Clear and concise positioning can differentiate your company in the market and maximize its value proposition.
• Innovation in Practice: Video, AI, and storytelling strategies create compelling materials that resonate with potential buyers.
• Brand Equity Leverage: Understand the power of a company’s reputation and how to activate it strategically as an add-on or standalone asset.
• Fast-Track Integration: Effective communication and integration strategies to accelerate post-acquisition value creation.
• Customer Growth Engine: Leverage marketing to retain and expand your customer base by identifying upselling and cross-selling opportunities.