Tampa - The Business of Fitness

Accomplished business leader with significant operations, finance, and Board experience in growth-oriented companies. Proven track record of building businesses in high-growth scenarios.

Steven Masley, M.D. is a fellow certified physician and nutritionist, plus national author, speaker, and award-winning patient educator. His research focuses on the impact of lifestyle choices on aging, cardiovascular disease, diabetes, osteoporosis, cognitive function, and weight control. His passion is empowering people to achieve optimal health through comprehensive medical assessments and lifestyle changes. He has published several health books, including Ten Years Younger, and numerous scientific articles. His work has been featured on the Discovery Channel and the Today Show, plus over 200 media interviews. Dr. Masley sees patients from across North America at the Masley Optimal Health Center in St Petersburg, FL. In 2010, he was awarded the physician Health Care Hero award by the Tampa Bay Business Journal.

David Osterweil is the Founder of Fitlife Foods, a "powerfully good" prepared meals retail chain based in Tampa, FL.  Fitlife Foods was developed to help people find fresh, all-natural ingredients crafted by experts into perfectly portioned meals that are great whether you're looking to lose weight, run a marathon or just running behind on time.  David created Fitlife because; "I realized it was time in my life to combine what I know (the food business), with what I love (food, health & wellness) to solve problems for others."

Fitlife Foods has grown to 15 brick and mortar locations and a robust e-commerce platform in the Tampa Bay area, Orlando and South Florida with over 200 team members. Fitlife Foods also includes 2 locations at Tampa International Airport. To date, Fitlife Foods has raised over $13MM in capital, mostly through lead investor, KarpReilly a Private Equity firm based in Greenwich, CT.  KarpReilly is the parent to Sprinkles Cupcakes, Hooters, The Habit Burger, Cooper'sHawk and many others. Fitlife Foods is also one of 25 co-learning partners with the Lean Enterprise Institute, born out of MIT and the Toyota Production System.  Other partners include GE, Stryker, Legal Seafoods, Kroger, Godiva and Taylor Made. In 2015, Fitlife Foods completed work on a 15,000 sq. foot culinary center in Plant City, FL.  Fitlife Foods is the largest exclusive independent retailer of fresh prepared meals in the southeast.