2024 ACG KY Dan-O's Seasonings

Phillip Crosby is the Chief Executive Officer of Dan-O’s Seasoning, America’s fastest growing seasoning company that has experienced explosive growth over the past three years. Phillip’s leadership enabled Dan-O’s to increase online sales during the pandemic, with new products quickly becoming #1 in their categories. and he convinced Kroger and Walmart to add Dan-O’s products into their stores nationally.

Prior to partnering with Dan-O’s, Phillip led Crosby Interactive, a digital marketing company that was responsible for several clients’ rapid and disruptive growth.  Most notably, Phillip’s work doubled the revenue of a medical device manufacturer from $7M to $14M within six months, and another client grew from $10K/month in sales to a $1B IPO within 18 months of bringing Phillip and his team on board.
 

Brian Johnson serves as the Chief Financial Officer for Dan-O's Seasoning, handling financial oversight and, ensuring the brand remains on a steady fiscal path. Before joining Dan-O's, Brian was the CFO at Material Handling Systems, helping the company navigate from $40M to over $1B in revenue within a decade. He also helped MHS transition to private equity ownership and participated in several acquisitions. His work history includes stints at notable companies such as Brown-Forman, Walmart, Churchill Downs, and PricewaterhouseCoopers. He holds a BS in Accounting from Indiana University.

Dan Oliver has achieved remarkable success with the launch of Dan-O Seasoning, It has surpassed revenue projections and is now available in stores across all 50 states. Born in 1981 and raised in Louisville, KY, Dan's journey began in his grandmother's kitchen. Every Sunday, he would indulge in his grandma's delicious fried chicken and notice the care she put into her ingredients and cooking. This experience instilled a deep appreciation for the power of food to unite people and bring happiness.

When the pandemic struck and shut down state fairs and flea markets, which were crucial revenue sources for his business at the time, he revamped his marketing approach in March 2020 with the innovative use of TikTok, transforming it into a fun and engaging experience for users.  Leveraging social media to promote his business, the company has built 7 million followers combined on its business accounts and nearly a million followers on his personal accounts,