A Conversation with Susan E. Beth, COO of NRD Capital

Susan E. Beth, CFE, is the COO at NRD Capital. Susan was previously a Vice President and the Chief Operating Officer of Super Wash, Inc., the nation’s largest franchisor of self-serve car washes. Susan is a member of the Board of Directors of the International Franchise Association (IFA), and is a motivational speaker on topics such as: passionate leadership; embracing change; building committed teams, rewarding relationships and dynamic cultures; visionary entrepreneurship; and goal-setting.

Susan received the IFA’s prestigious Bonny LeVine Award for mentoring and promoting women in franchising in 2012; she is also the proud recipient of the 2013 Crystal Compass given by the IFA’s Women’s Franchise Committee celebrating leadership in franchising, company and/or community; and she was featured in the January 2011 issue of Franchise Times as one of the “20 to Watch” in 2011.

Susan grew up in a family business and has been immersed in business operations for 30+ years. She took her first leap into business ownership when she bought her first franchise at the age of 19. She went on to acquire two more locations and was a multi-unit franchisee with her business partner for 9 years. Always one to try and “fill a need” when a unique business opportunity presents itself, Susan founded three franchise-related businesses by the time she turned 35.

One such unique business opportunity is the ground-breaking “Franchise Capital Exchange, (FCX)” of which she is the creator and founder. FCX is a one of a kind event whereby franchise companies are connected with the financial and human capital they need to grow their systems.

Susan is the Past Chair of the International Franchise Association’s (IFA) Women’s Franchise Committee; the co-founder and past Co-Chair of the Chicago Women’s Franchise Network; and the past Co-Chair for the Strategic Advisory Board of International Institute for Franchise Education based at Nova Southeastern University.

Katie Elliott is an Associate Director at the Stan Johnson Company and provides advisory, real estate monetization and capital raising services to corporate occupiers and private equity firms. Katie’s responsibilities include business development, transaction structuring and asset and credit underwriting with a focus on the transactions of complex sale leasebacks nationwide.

Prior to joining the Stan Johnson Company, Katie worked at Jones Lang LaSalle for seven years, which included a stint in their Madrid, Spain office. Prior to entering the real estate industry, Katie worked at Smithsonian Magazine for nearly five years and served as a volunteer in community health development with the Peace Corps in Guyana, South America.

Katie is a graduate of The University of Georgia and has an MBA from Universidad de Pontificia Comillas located in Madrid, Spain. Katie holds real estate licenses in Georgia, Alabama and Tennessee. She is also a member of Association for Corporate Growth and an alumni of Urban Land Institute’s Center for Leadership.