
Overview
- Welcome & Lightning Round Introductions
- Guest Presenter: Joyce Durst, CEO/Co-Founder of Growth Acceleration Partners
- Topic: Driving Value Through Better Messaging
- Guided Breakout: Joyce leads exercise to create messaging for your product or service using the Sales and Marketing Problem/Opportunity matrix
Speakers
Topic: Driving Value Through Better Messaging:
In this session you will learn to position your product or service to drive the most value through powerful messaging. Your target audience is facing an information overload, but telling your best story can cut through the noise and greatly improve the value of your company. Joyce Durst will outline why simply describing your offering is not enough, and explain the imperative of getting your messaging just right. The session will also include breakouts where participants will go through a guided exercise to create messaging for their product or service using the Sales and Marketing Problem / Opportunity matrix.
Hosted by: ACG