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ACG Cup is an intercollegiate competition among business school students from colleges and universities across the nation. Retaining and recruiting talent in West Michigan is a major objective of the Cup competition for AC's Western Michigan Chapter. During competition, students analyze complex business cases and present strategies involving merger and acquisition alternatives, valuation, capital markets, finance options, and corporate strategy. Student participants gain invaluable experience in a real-world context, receive feedback from leaders in the local business community, and create networks, all while competing for a cash prize.